Reverse logistics and sustainability: understand the relationship and benefits

4 minutes to read

The relationship between reverse logistics and sustainability can be extremely positive for organizations. After all, in recent decades, the concept of protecting the environment has become increasingly important for society and, consequently, for business. Thus, adopting preventive measures is increasingly important to generate a positive image for your business.

Reverse logistics thus plays an important role in the process. When properly applied, its benefits can go far beyond sustainability, bringing the company to another level.

We will show the main points on this topic below. Have a good reading!

The importance of sustainability

Sustainability is an important value to be adopted in organizations, especially in view of their social role. After all, they are also agents responsible for changes in society and need to be aware of these issues.

In addition, positioning helps to mark a niche for your company. If it positions itself in favor of the environment, for example, it is expected and natural that, thus, it acts accordingly and, therefore, implements environmental protection measures.

Another point is that many opportunities arise, precisely, through the adoption of sustainable measures. There are, for example, organizations that only enter into partnerships or purchases with others that adopt environmental protection measures.

The concept of reverse logistics

Reverse logistics, one of the main trends in the logistics sector, concerns the actions taken by the company in which it is possible to take the materials from the final locations (point of sale or, even, from customers) to your company. This can happen in several situations, such as:

. return and exchange of products;

. consigned purchases;

. collection of packaging and polluting items for sustainability purposes and reuse of materials in internal routines.


The relationship between reverse logistics and sustainability

Reverse logistics and sustainability, therefore, go hand in hand on a daily basis. This is because the first one adopts a series of measures that are important to guarantee actions to protect the environment throughout its routines. Let’s see the main points about this below:

. it guarantees the correct disposal of items that can be highly polluting (such as batteries), or it allows the reuse and recycling of materials (plastic, glass, among others);

. it allows the organization to reuse materials, which, in addition to being sustainable, can be interesting for the economy in the acquisition of inputs in the business;

. it establishes a better relationship between company and society, in order to generate a positive image with the public (Customer Experience) and making clear the ecological conscience of the company,

. it adapts to current environmental legislation.

In addition to making your company more sustainable, reverse logistics brings other benefits, such as:

. reduction of internal costs;

. improvement of production processes,

. help to minimize image problems and loss of customers that could come, precisely, due to environmental dilemmas.

On this last point, we can speak, as an example, the case of reverse logistics made by Nespresso. The producing coffee capsules company began to adopt measures to collect the post-use packaging. This is because they are composed of aluminum and other materials, which causes an increase in waste generated and released into the environment.

By adopting this measure, the company is thus able to reverse a negative situation (to keep people concerned about the environment away) and, at the same time, to show concern for sustainability issues, standing out in its market.

The relationship between reverse logistics and sustainability, as you have seen, is important for us to identify ways to unite productivity and a positive image for your company in the niche it intends to serve. We are sure that building this will bring positive points to the business.


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The VMI Portal is a portal of news and information on systems of collaboration between suppliers and customers, which is growing continuously. The idea is to promote and disseminate the concepts of Supply Chain Management (SCM) and Vendor Managed Inventory (VMI), among other topics.

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