Cross Border is a term used to define export business operations. In other words, it is the process that allows companies to offer their products in other countries. This is a very strong trend in the online market, as it allows organizations to reach a different audience.
For the strategy to bring the expected results, it is necessary to plan and analyze the market, among other issues. The control of the operation is not only with the company, as it is necessary to establish partnerships so that the products reach foreign consumers quickly.
In this article, we will show you how to ensure an efficient Cross Border operation. Check out our suggestions!
Meet forms of export
The first step is to know the types of exports and how the logistics will work. The operation can happen in a directly or indirectly way, so it is important to understand the details of each model to understand the legal implications and the procedures that will be necessary.
In direct export, the company is responsible for the entire shipping process to the final consumer. It offers exemption from some transport taxes, such as IPI (Tax on Manufactured Products). Indirect export is more practiced in the market, bringing some advantages to the business. In this model, the products are acquired by national intermediary companies, which are responsible for the process.
Hit the choice of products
To be successful in this kind of operation, it is fundamental to know if your products generate appeal in the destination country. In this way, it is necessary to carry out a research to identify the preferences of the public where the market will be penetrated. The ideal is to evaluate other aspects that can also interfere on the sales, such as the occurrence of seasonality, the main competitors, the necessary investment and the compatibility with the culture of the region.
Find reliable partners
When the model chosen is indirect export, it is necessary to find reliable business partners, as this helps to qualify the operation and ensure efficient delivery to customers. Thus, it is essential to create a structured supplier selection process, researching the references of these companies, assessing the compatibility of culture and organizational values and keeping the focus on cost-benefit.
Set your budget
The success of a process depends, among other factors, on good financial planning and a properly defined budget. When exporting products, the company will have extra costs that must be accounted for. Therefore, it is essential to analyze all of these points to understand what customs fees and other costs will be needed. After this calculation, it is possible to price the goods to avoid losses and outdated values.
In this article, we show what Cross Border is and bring tips to maintain efficiency in this operation. Many companies have seen it as an excellent opportunity to expand business, increase the public and make the brand recognized in several locations. This trend impacts the logistics market, both from the side of those who need to hire this service and those who need to improve their internal processes.
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